• Can you name the five wealthiest people in the world?
• Can you name the last decade’s World Series winners?
• Can you name the last five winners of the Miss America contest?
• Can you name 10 people who have won the Nobel or Pulitzer Prize?
• Can you name the last half-dozen Academy Award winners for best actor?

These are the questions that greeted me this morning, atop a box of chocolate-covered dried fruits sent to me by marketing consultant and best-selling book author Frank Sonnenberg.